ABOUT US

Pushing Boundaries. Creating Solutions.

InsightTRAC exists to help growers optimize the health and yield of their farm.

IT Rover Sketch
Anna with InsightTRAC Rover in Almond Orchard

I’m Anna, Founder and CEO of InsightTRAC.

After listening to almond growers express their ongoing frustration with removing Navel Orangeworm infested nuts during winter sanitation—InsightTRAC was born.

Since 2019, our team has journeyed through multiple rounds of design, technology, testing, and grower feedback. Growers have seen demonstrations and are excited about how this new technology will make a positive difference in the yield and profitability of their farm.

We are now producing and manufacturing Rovers that will be delivered to California for the winter sanitation season for December 2022 and to Australia in June of 2023.

OUR INNOVATION STORY

Locations

InsightTRAC currently serves almond growers in California and Australia with the goal of expanding to other crops and industries.

Considerable time is spent connecting with growers, conducting tests, and gathering feedback in our target markets.

InsightTRAC has established a large team of experienced product designers, engineers, autonomy experts and agriculture advisors to guide the development of this revolutionary system.
California and Australia

The Team

Anna Haldewang Headshot

Anna Haldewang

Inventor and Founder
Anthony Uriarte Headshot

Anthony

Engineer
Ben Zuiderveen Headshot

Ben

Industrial Design
Cameron Muldowney Headshot

Cameron

Electronics Engineer
Casey McKeller Headshot

Casey

Engineer
Costa Fanourakis Headshot

Costa

Electronics Engineer
Dayna Beal Headshot

Dayna

Chief Operating Officer
Dave Harkey Headshot

David

Electronics Engineer
Hannah Dozeman Headshot

Hannah

Marketing
Jordi Lucero Headshot

Jordi

Electronics Engineer
Katrina Headshot

Katrina

Marketing
Kyle McLellen Headshot

Kyle

Electronics Engineer
Laura Anthony Headshot

Laura

Marketing
Robbie Sullivan Headshot

Robbie

Project Manager
Scott Brandonisio

Scott

Elecronics Engineer
Tyler Rumsey Headshot

Tyler

Engineer
Vicki Zylstra Headshot

Vicki

Marketing